A disrupter prevents things from continuing as usual—and that’s exactly what we need.
When people hear “disrupter,” they often think of instability or chaos. Disrupters are often thought of as troublemakers. That’s because disruption challenges the familiar systems, routines, and power structures that many cling to. But here’s the truth: comfort breeds stagnation.
Disruption Saves Lives
In my work to prevent—and sadly, to prepare for—the next mass shooting, I teach people how to disrupt the pathway to violence. Early intervention programs that disrupt the warning signs in someone’s behavior can stop tragedy before it strikes. In other words, we need to stop tripping over “red flags.” In organizations, I guide teams through preparing for the unthinkable, ensuring they have systems in place to react effectively.
Challenge Everything and Build Better
When systems run on autopilot, they fail to evolve. We must challenge the existing culture and processes in our organizations by uncovering the root causes of stagnation – the only way we can do that is if bold disrupters question the status quo. By creating a culture where it’s okay to speak up and speak out, we can find the sources of apathy and disengagement within the team that hold us back collectively. Through this process of inquiry, we identify new approaches that not only reignite motivation but also foster a culture of growth, accountability, and innovation.
Disruption doesn’t mean destroying everything. It’s about approaching change with curiosity, not gasoline and a match. When done right, even broken systems can be rebuilt better, step by step.
Be Willing to Fail
Most people fear failure. But failure is essential for progress. We must be open to trying and failing because even failure reveals a new and better way forward. If we don’t take risks—both in our personal lives and in our organizations—we remain stuck in place.
I’ve seen it firsthand when working with teams hesitant to step out of their comfort zones. It’s only when they took that leap, knowing discomfort was inevitable, that real growth happened. Disruption occurs when we override our default need for comfort and embrace the discomfort of risk. Disrupters understand that the pain point isn’t something to avoid; it’s the signal that growth is on the horizon.
Disrupt Your Mindset
Where others see obstacles, disrupters see potential within themselves. Confidence is built by how we talk to ourselves. I’ve learned this firsthand through my fitness journey, and even more so in my career as a speaker and writer. When I step on stage to deliver a keynote or put my thoughts into writing for the world to read, the fear of judgment and ridicule is very real. Every time, I have to acknowledge the fear that bubbles up—the voice that says, What if they don’t like what you have to say? or What if they think you’re wrong?
But I’ve also learned to disrupt that mindset. Just like in a CrossFit workout where I had to push through the discomfort of physical strain, I now push through the discomfort of vulnerability. Instead of letting the fear stop me, I override those thoughts, remind myself why I’m there, and do what I know I’m capable of.
It’s not about eliminating the fear; it’s about embracing it. I’ve turned fear into fuel, and when criticism does come, I use it to get better. Whether it’s fitness, relationships, business, or stepping into the spotlight, disrupting your mindset allows you to push through the fear and accomplish what you set out to do. Growth always comes on the other side of discomfort.
Make People Uncomfortable
Change is uncomfortable. The Law of Diffusion of Innovation shows that innovation starts with a small group—the early adopters—who accept the challenge of change. They push forward, despite the discomfort, and slowly build momentum. As this group grows, they form a movement, making it impossible for others to ignore.
For those who resist, the process can be unsettling. They are forced to confront new realities and shift away from familiar ways of doing things. But eventually, even the most resistant must adapt or be left behind. The path to progress always begins with a few brave disrupters, and their discomfort leads to collective growth and transformation.
Take Initiative
Don’t wait for someone to give you the green light to create change. Start small, but start now. I know an officer in the United States Air Force who, during an all-hands meeting, stood up and confronted those of a higher rank. Her voice was shaking, but she challenged the status quo with respectful dissent. What astonished her superiors wasn’t her courage—it was the fact they hadn’t even realized the system was broken. Her bravery forced leadership to acknowledge the cracks and carve a new way forward. Sometimes, all it takes is one voice to spark real, lasting change.
Conclusion: Embrace the Disruption
Disruption isn’t just for the bold; it’s for anyone willing to step outside their comfort zone to achieve something greater. Whether you’re pursuing personal goals or pushing your organization toward innovation, the path forward requires challenging the status quo. Be your own disrupter—override those default mechanisms that tell you to cut corners, quit early, or settle for mediocrity. Confidence and progress are built in those moments of discomfort when you refuse to give in.
For organizations, it’s time to cultivate a culture that celebrates those who dare to speak up. Real growth happens when teams feel empowered to challenge outdated norms and bring fresh perspectives. Encourage the voices that question the way things have always been done, and you’ll create an environment that thrives on progress and innovation.
Together, let’s take up the battle cry of disruption—both in our individual lives and within the organizations we serve. Don’t wait for permission. Start now. Challenge everything, take risks, and build better.
The future belongs to those who disrupt today.
